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Graphic Design • Branding • Marketing

Good businesses have good branding, and often a logo by itself isn’t enough.

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Georgie McKenzie Graphic Design - Services - Branding
 
 

Branding is the intangible feeling that people have when they interact with your business.

That feeling sparks the desire to work with, buy from or learn more about you.

 

Testimonials

 
 
 

Logo

Logo Design

Logo Design is exactly that - no frills, no fluff.

We’ll kick off with a questionnaire to learn about the day-to-day of your business and what your logo needs to represent. Your logo will explain your product or service and reflect the goals of your business.

Foundation

Online questionnaire to learn about your business.
⇢ We want to identify how your logo will best represent you and your brand.

Creative direction
⇢ Mood board to help guide the visual direction.
⇢ Colour palette to represent your style.
⇢ Font selections to reflect the vibe of your business.

Our seamless process includes clear communication and regular check-ins.

Design

Logo design
⇢ 3x custom logo concepts to choose from.
⇢ Up to 2x rounds of refinement.

Brand board showing your logo, mood board, colours and fonts.

Production

File delivery with all logos setup.
⇢ Handed over in EPS, PNG and JPG formats.

File format guide so you know how to use your logos [and what the above formats mean]!

Timeframe

4 weeks

 
 
 

Branding

Brand design

Brand Design is about creating a solid foundation and working from the ground up.

We’ll start by getting clear on the mission and qualities of your business to create a complete brand identity that goes beyond a logo. It’ll fully support your ideas and plans, and be in line with the way you want to engage with your customers.

Foundation

Online questionnaire with a follow-up phone call.
⇢ We want to learn about the vision, values and goals of your business.
⇢ We’ll flesh out your strengths, desired target market and competition.
⇢ Using this info, we’ll put together the brand direction guide [explained below].

Creative direction
⇢ Mood board to help form the visual direction.
⇢ Colour palette to represent your style.
⇢ Font selections to reflect the vibe of your business.

Our seamless process includes clear communication and regular check-ins.

Design

Logo design
⇢ 3x custom logo concepts to choose from.
⇢ Up to 2x rounds of refinement.

Secondary logo
⇢ Alternative format of main logo [i.e. horizontal / vertical].
⇢ Up to 1x rounds of refinement.
⇢ 3x custom logo concepts to choose from.

Brand direction guide
⇢ A booklet presenting your goals, brand values, strengths, etc.
⇢ Includes all parts of your brand identity - logos, mood board, colours and fonts.

Production

File delivery with all logos setup.
⇢ Handed over in EPS, PNG and JPG formats.

File format guide so you know how to use your logos [and what the above formats mean]!

Timeframe

6 weeks

 
 
 

Website

Website Design

Your website should be your hardest working [and best looking] employee.

It will be a powerful communication tool that’s easy to update and edit as you need. Whether it’s a basic site / e-Commerce / blog, we can help.

We prefer to use Squarespace to create and customise your website, but can design on the platform of your choice — just ask. 

Foundation

Online questionnaire to learn about your business, with a phone call to follow up.
⇢ We will consider the type of website that will best work for you and your brand.
⇢ We’ll get clear on the purpose and function of your website, so it aligns with your end goal.

Site map
⇢ We’ll work out what goes where.
⇢ Types of pages we need to be working with [i.e. about / contact / services].
⇢ Links or special functions [i.e. forms, buttons, pop-ups].

Our seamless process includes clear communication and regular check-ins.

Design

Initial design of your site using provided images and text.
⇢ 3 pages of site designed to lock down the style and format.
⇢ Up to 2x rounds of refinement.

Remaining pages to be completed, following your chosen style.
⇢ Up to 2x rounds of refinement.

Private access so no-one else will see our changes.

Production

Site testing on different browsers and mobile, to make sure your customers are having a consistent experience on whichever device they’re using.

Tutorial videos made using your actual site to show you how to update and make changes yourself.

Not Included


⇢ We’ll setup your website and when it’s completed you’ll need to purchase and manage your Squarespace membership separately.
⇢ If we’re working on a store within your site, we’ll setup 3 product pages and show you how to complete the rest.
⇢ We don’t offer web development services for platforms other than Squarespace, but we can recommend some great people who do.

Timeframe

6 weeks

 
 
 

Other Services

 

Style Guide

An in-depth presentation of your branding, serving as a reference tool for you and your team. The Style Guide ensures everyone knows how to use the logo, colours, and fonts correctly to keep it consistent. Presented in a PDF booklet with rules and guidelines.

Timeframe : 2 weeks

Click to see example

 

Brand Direction Guide

Diving deep into the heart of your business, we’ll explore your brand story, goals, strengths, values, character, target market, customer and competition [the feel].

We’ll also present your mood board, colour palette, typography, logo, secondary logo and rules to use your logos. You’ll receive a booklet that serves as a reference tool to help keep your brand consistent long-term.

Timeframe : 2 weeks

Click to see example

 

Packaging

Big or small, simple or intricate, we can create packaging to present your product in a beautiful, practical, appealing, custom way.

Depending on your needs [and budget], we can explore different printing and manufacturing options to create something that reflects your product in the best way possible.

Timeframe : 6 weeks

Click to see example

 

Stationery Suite

Letterhead, business card and a notecard.

Timeframe : 2 weeks

Click to see example

 

Social Media Suite

Facebook cover image + profile pic, Twitter background, avatar + header, Pinterest + Instagram profile pics.

Timeframe : 2 weeks

Click to see example

 

Publication Design

Magazine, annual report, eBook, products + services guide, etc.

Timeframe : 3 weeks

Click to see example

Photo Style Direction

Having a ‘style’ of photos to compliment your brand helps strengthen your communications and looks good too. We’ll put together guidelines to help you pick the right type of images keep your brand identity consistent.

Timeframe : 2 weeks

Click to see example

 

Social Media Templates

We can create a suite of InDesign or Photoshop templates for you to edit and use across your social media, for things like promotional messages, quotes, etc. 

You’ll receive 10 images in total, which gives you literally hundreds of options for using them going forward.

Timeframe : 1 week

Click to see example

 

Printer Liaison

We know if can be hard to know where to start when dealing with printers. Let us take care of it for you (we’ll gather 3 quotes).

Timeframe : 1 week

Click to see example

 

Newsletter Design

A branded email newsletter template will help extend the appearance of your professional brand.

Timeframe : 1 week

Click to see example

 

Custom Icons

Add some personality to your brand with customised icons.

Timeframe : 1 week per icon

Click to see example

 

Custom Pattern Design

Evolve your brand with a pattern that promotes the vibe of your business.

Timeframe : 2 weeks

Click to see example

 
 

Process

 
Georgie McKenzie Graphic Design

intro

Let’s meet up and get to know each other [or chat over the phone]. We’ll run through a few questions about your business and ideas, then put together a quote. 

Your quote will cover project details, timeline, pricing and an agreement to be signed. A 50% deposit is required to enter your project in the schedule.

 
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questions

We’ll have you fill out an online questionnaire to help us understand where you are, where you’ve come from and where you want to go - so that we’re completely aligned with your vision.

 

CREATIVE DIRECTION

We’ll collect visual inspiration and create mood boards that help establish the style and feeling for the project. 

A colour palette and fonts will be generated from the collected inspiration, and we’ll talk through the direction together.

 
Georgie McKenzie Graphic Design

Design

We’ll create fully custom concepts and share our thoughts behind them. 

You’ll give us honest feedback to help refine the artwork.

 

Finished Art

With your approval we’ll prepare final files, and you’ll be billed for the remaining balance.

When received, we’ll send your files through.

 
Georgie McKenzie Graphic Design

Promotion

Let’s show the world!

We take pride in what we do and love to celebrate our achievements and promote your business where we can.