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Graphic Design • Branding • Marketing

Services

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Let’s get down to it — you’re here for a reason.

You’re starting a new business.

or You’re changing direction of your business.

or You’re ready to step it up.

 

You’re sharing your offering or expertise and need a platform to attract clients that are right for you. 

You understand how powerful brands work, but you need help to share your passion and drive, playing to your strengths.

You want a result that reflects you and your brand perfectly. 

You’re thinking big and you’re open to new possibilities.

 

To get to where you wanna go, you need a combination of clever designers and experienced business-driven people, to work with clarity, guidance, direction, and confidence to create a solution that meets your expectations.

Most importantly, you need to be satisfied in the investment you’re making.

Branding is the intangible feeling that people have when they interact with your business.

 
Georgie McKenzie Graphic Design
 

That feeling sparks the desire to work with, buy from or learn more about you.

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Brand
Design

Brand Design is about creating a solid foundation and working from the ground up.

We’ll start by getting clear on the mission and qualities of your business to create a complete brand identity that goes beyond a logo. It’ll fully support your ideas and plans, and be in line with the way you want to engage with your customers.

 

Foundation

Online questionnaire with a follow-up phone call.
⇢ We want to learn about the vision, values and goals of your business.
⇢ We’ll flesh out your strengths, desired target market and competition.
⇢ Using this info, we’ll put together the brand direction guide [explained below].

Creative direction
⇢ Mood board to help form the visual direction.
⇢ Colour palette to represent your style.
⇢ Font selections to reflect the vibe of your business.

Our seamless process includes clear communication and regular check-ins.

Design

Logo design
⇢ 3x custom logo concepts to choose from.
⇢ Up to 2x rounds of refinement.

Secondary logo
⇢ Alternative format of main logo [i.e. horizontal / vertical].
⇢ Up to 1x rounds of refinement.
⇢ 3x custom logo concepts to choose from.

Brand direction guide
⇢ A booklet presenting your goals, brand values, strengths, etc.
⇢ Includes all parts of your brand identity - logos, mood board, colours and fonts.

Production

File delivery with all logos setup.
⇢ Handed over in EPS, PNG and JPG formats.

File format guide so you know how to use your logos [and what the above formats mean]!

Timeframe

6 weeks

 

 

Website Design

Your website should be your hardest working [and best looking] employee.

It will be a powerful communication tool that’s easy to update and edit as you need. Whether it’s a basic site / e-Commerce / blog, we can help.

We prefer to use Squarespace to create and customise your website, but can design on the platform of your choice — just ask. 

 

Foundation

Online questionnaire to learn about your business, with a phone call to follow up.
⇢ We will consider the type of website that will best work for you and your brand.
⇢ We’ll get clear on the purpose and function of your website, so it aligns with your end goal.

Site map
⇢ We’ll work out what goes where.
⇢ Types of pages we need to be working with [i.e. about / contact / services].
⇢ Links or special functions [i.e. forms, buttons, pop-ups].

Our seamless process includes clear communication and regular check-ins.

Design

Initial design of your site using provided images and text.
⇢ 3 pages of site designed to lock down the style and format.
⇢ Up to 2x rounds of refinement.

Remaining pages to be completed, following your chosen style.
⇢ Up to 2x rounds of refinement.

Private access so no-one else will see our changes.

Production

Site testing on different browsers and mobile, to make sure your customers are having a consistent experience on whichever device they’re using.

Tutorial videos made using your actual site to show you how to update and make changes yourself.

Not Included


⇢ We’ll setup your website and when it’s completed you’ll need to purchase and manage your Squarespace membership separately.
⇢ If we’re working on a store within your site, we’ll setup 3 product pages and show you how to complete the rest.
⇢ We don’t offer web development services for platforms other than Squarespace, but we can recommend some great people who do.

Timeframe

6 weeks

 
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Pricing & Services Guide

 

Other Services

 

Brand and Website Design are our main services, but we realise that it often requires more than that to create a full brand experience.

We offer a whole range of supporting collateral including packaging, stationery, marketing material, social media assets, signage, etc.

Download the guide above for more details as well as pricing and timeframes.

If you have a completely wacky, out-there idea that may not fit into the above service offerings, we'd love to hear about it! Custom projects are a thing.

 
 

 

How We Work

 
Georgie McKenzie Graphic Design

intro

Let’s meet up and get to know each other [or chat over the phone]. We’ll run through a few questions about your business and ideas, then put together a quote. 

Your quote will cover project details, timeline, pricing and an agreement to be signed. A 50% deposit is required to enter your project in the schedule.

 
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questions

We’ll have you fill out an online questionnaire to help us understand where you are, where you’ve come from and where you want to go - so that we’re completely aligned with your vision.

 

CREATIVE DIRECTION

We’ll collect visual inspiration and create mood boards that help establish the style and feeling for the project. 

A colour palette and fonts will be generated from the collected inspiration, and we’ll talk through the direction together.

 
Georgie McKenzie Graphic Design

Design

We’ll create fully custom concepts and share our thoughts behind them. 

You’ll give us honest feedback to help refine the artwork.

 

Finished Art

With your approval we’ll prepare final files, and you’ll be billed for the remaining balance.

When received, we’ll send your files through.

 
Georgie McKenzie Graphic Design

Promotion

Let’s show the world!

We take pride in what we do and love to celebrate our achievements and promote your business where we can.