Kate and Rocco are the duo behind En Pointe. Having both worked in multiple businesses across the events scene in Melbourne, they were organised, eager and ready to produce En Pointe work that pushes boundaries, has classic style, is charismatic, thoughtful, meticulously planned - and most importantly, makes the client happy.
Once the overall design had been decided on, we started experimenting with colour, pattern and texture to bring their identity full circle. Royal blues, greens and gold were dominant in the colour palette. Rather than going to heavy on texture, we moved in the direction of a subtle geometric gradient pattern, that livens the logo but also allows it to speak for itself.
Services : Branding, collateral.