World In A Bite

Georgie McKenzie Graphic Design | World In A Bite

The best thing about small business, in my opinion, is the relationships with other small businesses. People are generally really eager to help one another out, whether that be by exchanging services or products, by offering knowledge or advice from their experience, or, in this case, word-of-mouth referrals [always the best].

The lovely Amy from Studio Grayscale met Sutasinee at an event, where Sutasinee asked Amy is she knew any graphic designers. Amy shared our details, and here we are! I owe her one, that’s for sure.

World in a Bite is a new business for foodies. It brings together great foods, spices and recipes from all around the world and delivers them to your door via a subscription service.

The goal for this logo design project was to create something playful and vibrant to reflect the vision and overall style of the business. Our end goal was tied to a vision of customers receiving their delivery, and for it be a really fun experience that's completely unique from other food subscription services out there [some of them are so drab!].

Sutasinee was seriously passionate about the logo being free, relaxed, unique, unrestricted and energetic. We avoided actual fonts and created hand-drawn versions ourselves. Same with the shapes. There’s a texture in the line work and nothing is too perfect.

It was a step away from a lot of the work we normally do - often clean, sophisticated and refined. Who doesn’t love a challenge?! We had a lot of fun coming up with ideas, colours and personality for this logo.

Mood Board

Georgie McKenzie Graphic Design | World In A Bite

The moodboard is made up of images that are bright and vibrant with organic shapes and an underlying theme of wanderlust. We were drawn to images that had some grit, with textures and unique elements that enhanced the travel vibe. Handmade, vintage style artwork inspired a logo that is quirky and lively, and completely unique to this brand.

Georgie McKenzie Graphic Design | World In A Bite

The colour palette was chosen to be non-specific in terms of gender, location and culture. We were inspired by images collected in the moodboard, and chose tones that work together but also very strong independently.

Design Development

Georgie McKenzie Graphic Design | World in a Bite Logo Development

Our creative exploration referenced collected examples from the moodboard, but also tied closely to the client's desire to be free, unrestricted and quirky. We incorporated hand-drawn typography and shapes, bold blocks of colour and textures.

Concepts

Georgie McKenzie Graphic Design | World In A Bite

Our ideas were narrowed down to a series of concepts that we shared with the client. 

Georgie McKenzie Graphic Design | World In A Bite
Georgie McKenzie Graphic Design | World In A Bite

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The Final Outcome

Georgie McKenzie Graphic Design | World In A Bite

The final approved logo is punchy, vibrant and in line with the greater objectives of the business. The lines have texture and aren't perfect - the shapes are a bit wonky and everything is contained within a stamp to convey the travel / culture ideas associated with being in different places.

Georgie McKenzie Graphic Design | World In A Bite

Applications

Swing Tags

 

Box Packaging

 

Stamp

Georgie McKenzie Graphic Design | World In A Bite
 

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