Why the creative process doesn’t have to be scary

Georgie-McKenzie-Graphic-Design-Blog-Post-Why-the-creative-process-doesn't-have-to-be-scary

Working on lots of varied projects recently, it's come to our attention that the design design process can be a bit overwhelming. There's a sense of uncertainty, in terms of not really knowing what to expect or how the whole thing works.

Questions have been raised about our process, pricing, services and seeking clarity on some of our terminology [sometimes we can get carried away with design talk]. 

As designers we’re also problem solvers - so we don’t want to scare people away by having tricky processes or information that is unclear. These few tips will help eliminate worries and clear up some of the unknowns.

It’s OK to ask questions

Please do!

Remember when you were sitting in class, the teacher told you that the only wrong question was the one you didn't answer. Or somethin' like that. Well - it's truuue! We're a service based business and here to serve you! So hit us up with anything that doesn't make sense to you.

Honesty is key

Throughout the process we aim to be as transparent as possible - because it's the right thing to do - but also to ensure you feel confident with your choice to engage us as your designers.

We want you to be honest as well. Creativity is a skilful expression and it can be personal - but in this instance it's our job, so let's hear what you really think.

Don't make us cry though. Please.

Being organised goes a long way

If you’ve done your research, know all the in-and-outs of your business, and are clear on how you want to be perceived by your clients - you’re already on the right track.

Having an idea of what you want to achieve by engaging a designer sounds simple enough, but it's worth investing some time into creating a plan, getting organised and providing us with all of the information we need in one hit [and at the start!]

We can help if you're feeling a little lost.

Remember, it's not about you - it's about your customers

Always be mindful of the end result and who it's for. Often we are our own ideal clients, but try as hard as you can to remove your bias from the equation and base the ideal outcome around the needs of your customer. Keeping this in mind can also help you be more decisive and clear.

Are you interested in working together? Want to face your fears and delve into some professional design?

Get in touch.

Now.