Reformation Pilates Studio

Georgie-McKenzie-Graphic-Design-Reformation-Pilates-Logo-Design-Branding

We designed a logo for Reformation Pilates - a pilates studio based at the newly renovated, reinvigorated Eastland Shopping Centre.

Andrea is a repeat client - we worked with her a couple of years ago on the Hotbox Yoga rebrand. Initially, the studio was to be called East West Hot Yoga, and it was going to be a hot yoga studio. You’ll see our developmental work uses this name.

“Reformation was born from the idea that Pilates can be accessible for every body. We believe that a healthy, strong and flexible body leads to a positive life. At Reformation, we strive to provide our students with the skills, challenges and modifications necessary to be the best version of themselves.
We have state of the art equipment and offer a wide variety of classes to meet the needs of every student. From absolute beginner to seasoned practitioner, we promise to give you the opportunity to learn, grow and reform your life.”

With this project, Andrea had a clear vision for style direction - minimal, sophisticated and clean. She wanted to use the triangle and circle shapes alongside the wording. We explored a number of shapes within these parameters, like creating prism-type shapes with colour, and adding lines for a more detailed, geometric outcome.

 

Mood Board

Inspired by white space and simplicity, touching on traditional yoga vibes the moodboard is a collection of delicate and enduring textures of wood and metal. Graphics are stripped-back and unfussy, using simple shapes and typography. 

Mood boards are often about the vibe they portray, and this is a perfect example of that idea. We’re bringing in a light and airy mood to the brand, to encapsulate a feeling and use as a foundation for the logo to express graphically.

Georgie-McKenzie-Graphic-Design-Reformation-Pilates-Logo-Design-Branding
 

Colour Palette

Generated with earthy and friendly tones in mind. 

Georgie-McKenzie-Graphic-Design-Reformation-Pilates-Logo-Design-Branding
 

Design Development

Our creative exploration referenced a number of different elements from the mood board. With a focus on calm, gentle colours and shapes, fine lines and structures we explored the logo in its simples form as well as more detailed versions.

Georgie-McKenzie-Graphic-Design-Reformation-Pilates-Logo-Design-Branding
 

Concepts

We presented 4 options for the logo design.

Our standard process is 3 concepts but the ideas kept flowing! And sometimes when they do, you’ve just gotta go with it.

Georgie-McKenzie-Graphic-Design-Reformation-Pilates-Logo-Design-Branding
 

Concept 1


Concept 2


Concept 3


Concept 4

 

Final Outcome

A simple, minimal outcome for the final logo. We stripped back the details, shapes and dimension to create a logo that stands strong by itself, that's sleek and sophisticated and relevant for the shopping centre environment where the studio is located.

Georgie-McKenzie-Graphic-Design-Reformation-Pilates-Logo-Design
 

Applications

Business Cards

Business Cards

 
Poster Design

Poster Design

 
Promotional Signage

Promotional Signage

 
T-Shirt Design

T-Shirt Design

 
Membership Card Design

Membership Card Design

 
Studio Window Decal

Studio Window Decal

Hoarding panels for the shopping centre windows, to use while the studio was being built.

Hoarding panels for the shopping centre windows, to use while the studio was being built.

 

See this project on the portfolio