Little Webb Photography

Georgie McKenzie Graphic Design | Little Webb Photography

Little Webb Photography is a new and upcoming small business started by Amy Webb.

Amy’s just starting out so her subject matter is quite broad - from detail shots to landscapes to babies and weddings as well.

Amy wanted a logo that was clear and simple and that would work well as a watermark over her photos. Her last name being Webb, Amy was keen to draw inspiration from this visually, which allowed us to come up with some really fun ideas.

Moodboard

The moodboard for Amy's brand brought together inspiration from they type of photography she does, line work and graphic shapes that tie in with the style of the ‘web’. We also wanted to bring in Amy's personality and the essence she brings to her brand - friendly, relaxed and happy.

Georgie McKenzie Graphic Design | Little Webb Photography

We all agreed to go with black and white for a final logo, though we explored purples and greens - those colours really called to us to represent her calm nature and lively vibe.

Georgie McKenzie Graphic Design | Little Webb Photography

Concepts

We wanted to involve the web aspect but keep away from cheesy or obvious solutions. We worked with a range of typography solutions, shapes and also integrating a camera into the concepts.

Georgie McKenzie Graphic Design | Little Web Photography

The Final Outcome

The final logo is a camera lens nestled within the web. Both are suggestive rather than completely obvious but support each idea clearly.

Georgie McKenzie Graphic Design | Little Webb Photography

Applications

Business cards.

Georgie McKenzie Graphic Design | Little Web Photography

Watermark.

Georgie McKenzie Graphic Design | Little Webb Photography

Brand Board.

Check it out on the portfolio :