HOW-TO : The Moodboard

Georgie McKenzie Graphic Design | Blog - Moodboard How-to

As wonderful as Pinterest is, there’s nothing quite like a hands-on, real-life pin board. In the studio, we have 1 board for things like notes, calendars, invitations and another for pure visual inspo. This might be themed around a big project we’re working on, a style trend or just personal visual pleasure.

Georgie McKenzie Graphic Design | Blog - Moodboard How-to

Here’s how we do it

We have a designated inspiration drawer in the studio where we collect things like posters, packaging, flyers etc. for reference. We’ll rummage through there to find anything that we’re feeling is on point right now, and this is a good place to start.

If you don’t hoard things like this, have a flick through magazines or even Pinterest to find something that strikes you.

Georgie McKenzie Graphic Design | Blog | Moodboard How-to

We’ll then browse through our stash of magazines and jump online to look through our favourite image sites. We’re looking for items that can work in with the initial piece we gathered. There might be something that connects them - similar print, similar colour or something different but complementary. It's good to have a variety of texture, scale and format.

Whatever you find online, make sure they’re at the size you want and print ‘em out.

(Having space for the next part is helpful.)

Georgie McKenzie Graphic Design | Blog - Moodboard How-to

Spread everything out so you can clearly see what’s what, and one-by-one shuffle them around, testing how one sits next to the other, and how the board looks at a whole.

Georgie McKenzie Graphic Design | Blog | Moodboard How-to
Georgie McKenzie Graphic Design | Blog | Moodboard How-to

Don’t start pinning your images yet, you want to be free and flexible, you may even need to cull your collection (or head back to your inspiration drawer to fill a few gaps).

When you’re happy with how it’s all working, pin away and hang your board somewhere you can see daily. Ours hangs on the back wall of the studio - present but not interfering with whatever work we might be doing.

Georgie McKenzie Graphic Design | Blog | Moodboard How-to

- Georgie

How-ToGeorgie McKenzie