En Pointe

En Pointe Events | Blog | Georgie McKenzie Graphic Design Branding Logo

En Pointe will push boundaries, inject style and creative energy, and deliver events that are charismatic, thoughtful, meticulously planned and bring that all-important je ne sais quoi.

When Kate + Rocco approached us to create a brand that encompassed their values, style and sass (none of which were lacking).

At our initial meeting, they presented us with their Pinterest board, brand values and had a strong vision for the look and feel. The time they'd already invested meant that the project could get started and off the ground with a really good time advantage, allowing the whole job to be wrapped up quicker (and just in time for Melbourne's events season!).

 

Mood Board

En Pointe Mood Board Branding Events | Georgie McKenzie Graphic Design

Design Development

Logo Development En Pointe Events | Georgie McKenzie Graphic Design
Logo Development En Pointe Events | Georgie McKenzie Graphic Design
Logo Development En Pointe Events | Georgie McKenzie Graphic Design

Concepts 

We presented Kate + Rocco 5 original concepts, each of which was born from ideas gathered above.

Georgie McKenzie Graphic Design | En Pointe Events
Georgie McKenzie Graphic Design | En Pointe Events

The Final Outcome

Once Kate + Rocco had settled on their concept, we made a few tweaks here and there - the handwritten logotype changed, we brought in the geometric texture and explored colour options.

En Pointe Events | Georgie McKenzie Graphic Design | Logo Branding
En Pointe Branding Logo | Georgie McKenzie Graphic Design

And developed a horizontal version of the logo for other applications ...

En Pointe Events | Georgie McKenzie Graphic Design | Logo Branding

Applications

Finally, we rolled out the branding over a stationery suite of business cards, with compliments slips and letterhead.

Georgie McKenzie Graphic Design | En Pointe Events

Pop over here to check out the full branding outcome: