5 ways to instantly improve your website
We're a graphic design studio specialising in branding and website for awesome people. We make websites for lots of people and businesses, so we've seen it all when it comes to involvement and knowledge around websites.
We've had clients provide the copy for their site written by hand [yes, really], and we've had other clients jump in and tweak the site before we've finished designing it.
Whether you're clueless or cluey, we've put together a quick list of things to check off to make sure you've got the basics covered to remain relevant and generally awesome.
Consistency is key
We're talking about maintaining a rhythm that's realistic for you to build into your business. Whatever you do, avoid going gung-ho for a month then doing nothing for a year. Not a good look. Consistency is:
- regular fonts & headings
- ample clear space
- themed images
- regular updates to refresh content
If you can't afford to invest in a personal photographer, there are plenty of great stock photo sites out there [we can show you!]. If you are gathering your own photos, sit them all on a page [or the screen] next to each other and make sure the colour / light / contrast is consistent across them all.
Pick a style and go with it - if you want to use black and white images, go for it. But stick to it!
Make sure you're doing right by the basic rules of SEO. How? Use headings, meta tags and keywords. This is super important when it comes to attracting people to your website through search engines. By updating your site regularly through blogging or page updates, you're reinforcing
Create content that is short, sharp, and engaging.
You want visitors to your site to be hooked within the first few lines ... or there’s a good chance you could lose them.
Include free downloads.
Who doesn't love free stuff? Be sure to explain how it will benefit your audience.
You don't have to labour over a downloadable document - if you're not a designer, you can still make a useful, worthwhile checklist in Word or Powerpoint, download it as a PDF and upload to your site.
For example, if you own a cafe you could have the latest menu for download!